SKIN CARE
SkinBaby
From cleansing to moisturizing, skincare developed with a pharmacist’s perspective on daily skin care.
Visit brand website JapaneseHEALTHCARE, WITH A LITTLE WOW.
Care that connects.
Brands that grow.
We build healthcare brands in Japan.
We help you find your way into its market.
A Tokyo-based healthcare and e-commerce company, bringing a pharmacist’s perspective and hands-on brand experience to products, communication and commerce.
HEALTHCARE BRANDSE-COMMERCEJAPAN MARKET ENTRY
01 / OUR PERSPECTIVE
We know the work
behind a brand.
Good products need thoughtful communication and a clear route to the customer. At WOW MEDICAL, we work on both.
We develop and operate our own healthcare brands, from product planning and online sales to marketing, logistics and customer support. That everyday experience informs how we support other businesses.
Our starting point is always the person on the other side of the product.
02 / OUR BRANDS
Made for everyday care.
Skin, inner care, hair and scalp — and care for dogs.
Four brands, a shared attention to daily life.
INNER CARE
DOSSARHYTHM
A range of daily-care choices, including herbal medicines, supplements and teas, for customers in Japan.
Visit brand website Japanese
SCALP CARE
SUPER SAIYA
Hair and scalp care, with a range that includes shampoos and medicated hair-care products for the Japanese market.
Visit brand website Japanese
DOG SKIN CARE
DogBaby
Everyday skincare for a much-loved member of the family. DogBaby offers a foaming shampoo for washing paws, the rear area and other spots after walks, so you can clean just where needed.
Visit brand website Japanese03 / WHAT WE DO
Build. Connect.
Keep improving.
Brand ownership and consulting,
informed by the same practical experience.
Our own brands
Product planning, e-commerce, advertising and customer relationships. We sell through our own online stores and Japanese marketplaces, including Amazon, Rakuten Ichiba and Yahoo! Shopping.
Explore our brandsJapan market entry
& e-commerce consulting
For international brands considering Japan: define your route to market, adapt how you communicate and plan the e-commerce work needed to launch and operate locally.
See how we can helpMarketing, content
& AI-assisted workflows
Product pages, landing pages, images and short-form videos, alongside practical ways to streamline recurring e-commerce tasks. Support is shaped around your team’s needs.
Discuss a projectFood & everyday life
Through PANDAKITCHEN cooking classes, we also create opportunities to enjoy cooking, share a table and connect through food.
Visit PANDAKITCHEN Japanese04 / COMPANY
Healthcare insight.
Commerce experience.
FOUNDER & REPRESENTATIVE DIRECTOR
Keisuke Todokoro
A pharmacist and MBA graduate who studied pharmacy at Kitasato University. Before founding WOW MEDICAL in 2019, he worked at Eisai in sales, product development, marketing and mail-order business.
- Company
- WOW MEDICAL Co., Ltd.
WOW MEDICAL株式会社 - Established
- April 1, 2019
- Representative
- Keisuke Todokoro
- Location
- 4-45-10 Sengoku, Bunkyo-ku,
Tokyo, Japan - Capital
- JPY 9,000,000
- Business
- Planning, development, manufacture, sale, import and export of healthcare products, including medicines, quasi-drugs and cosmetics. E-commerce and marketing support.
WITH OUR COMMUNITY
Creating opportunities to work, together.
We work with local employment-support facilities on tasks such as inserting product leaflets and inspecting products.
05 / NEWS
From our brands.
TEST SALES & ALLIANCES
Test Japan through
our existing sales channels.
Start with a focused pilot before planning a wider rollout.
Marketplace sales through WOW MEDICAL
We can discuss selling your products through our existing operations on Amazon Japan, Rakuten Ichiba and other Japanese marketplaces. Product eligibility, listing requirements and the sales arrangement are reviewed individually.
A pilot designed to limit upfront costs
Using our existing storefronts and operating setup, we can design a small-scale sales test aimed at keeping initial setup costs down. We agree the products, quantities, test period, budget and measures of customer response before starting.
An established store with customer feedback
Our Rakuten store, Beauty & Health Specialty Store WOW MEDICAL, has a shop-review rating of 4.86 from 1,725 reviews.
Checked November 3, 2026. This is the store rating, not a rating of a partner’s products. Ratings and review counts change.
See Rakuten shop reviews Japanese ↗Alliance partnerships are welcome
We also welcome discussions about alliances for test sales, distribution and marketing. The commercial structure, responsibilities, inventory arrangements, fees and timing are agreed for each project.
Costs depend on the product category and project scope. Required regulatory and import arrangements must be confirmed before sale. Sales results and platform approval are not guaranteed.
Discuss a test launch or alliance ↗LET’S START WITH YOUR BRAND
What would you like
to build in Japan?
Tell us about your products, your current stage and the questions you want to resolve.
Discuss your Japan plansProject scope and feasibility are discussed individually.